Main purpose of the job:

With an understanding and appreciation of the Grasmere Gingerbread® provenance, to drive visitors to the business’s Grasmere and Hawkshead shops for a unique heritage experience.

Main tasks of the job:

• Identify and implement opportunities within the overall marketing strategy to meet the company’s objective of driving/increasing visitor numbers to the two Grasmere Gingerbread® shops and to provide an exceptional visitor experience;

• Facilitate, manage and co-ordinate relevant/appropriate marketing activity;

• Responsible for managing all marketing print and its distribution;

• Manage and co-ordinate all marketing, advertising and promotional activities;

• Promote Grasmere Gingerbread shop(s) to international markets through forums, networking and assets;

• Promote The Grasmere Gingerbread Shop (and Hawkshead shop) as visitor attractions within the wider tourism sector;

• Organise and attend business events and exhibitions (will involve travel);

• Delivery of special events;

• Host VIP/Tour Operator visits;

• Implement the ‘Talk and Taste’ visitor option (market, sell, facilitate and train team), and when required deliver this service outside The Grasmere Gingerbread Shop (costume to be worn);

• Manage, administer and deliver the Grasmere Gingerbread® outreach/history programme (costume to be worn);

• Gather, manage and utilise all relevant visitor and operator data;

• Communicate up-to-date visitor information across all mediums;

• Produce reports as directed by the Brand Development Manager;

• Manage the Marketing & Sales team internal communications;

• Provide support to members of the Marketing and Sales team as and when required;

• Budget monitoring across relevant marketing activities;

• Maintain a constant Grasmere Gingerbread® presence across all mediums.