To assist with the efficient running of the marketing department on a day-to-day basis, ensuring adherence to policies and procedures whilst delivering on the firm’s brand guidelines and objectives.
You will be a key player in the day-to-day operations of our marketing department, encompassing the entire marketing mix while adhering to the firm’s brand guidelines. Your responsibilities will include crafting promotional material and adverts, generating engaging social media and website content, planning events, and offering direct support to the Marketing Manager.
Generic role duties to include:
• To create and update the David Allen website with news articles, recruitment, and adverts, auditing the website where required.
• To brief in any required marketing material and advertising to the hired designer and order relevant stock for events. To brainstorm relevant event merchandise or activities, then create and organise.
• To assist with the group marketing plan and its implementation and evaluation
• To organise specific events including agricultural shows, sponsorship events, careers evenings, staff events or client events. To create relationships with organisers, manage event bookings, staffing of the event, marketing material, and all elements required. To create appropriate event planning documents to support yourself and the team.
• To be responsible for all sponsorship and partnership activity including but not limited to sporting sponsorships, award/event sponsorships and partnerships. To manage relevant sponsorship activity be it sporting kit, perimeter advertising or event advertising and attendance.
• To support the Marketing Manager with design and creative work such as signage, the full range of David Allen marketing literature and branded items.
• To assist the Marketing Manager in creating adverts, advertorial and press releases, working with departments to create the content.
• To write, proofread and make any necessary amendments to articles, press releases and generic marketing materials prior to production.
• To build relations with the media for both advertising and PR opportunities.
• To support the Marketing Manager in creating direct mail campaigns, composing target audience appropriate letters and working with both Admin and data platforms on database lists.
• To write awards entries with the support of the nominated entrants.
• To record and evaluate all marketing activity requested and completed by compiling an accurate ongoing record.
• To plan, manage and prioritise your own workflow to ensure deadlines are achieved.
• To respond to the requirements of the Marketing Manager in a timely, efficient manner.
• To continually look for ways to improve and develop the department and enhance the client experience.
• To complete appropriate marketing and communications research to allow informed decisions to be made.
Central duties
• To represent the business when required to ensure positive links, relations and networks.
• To show a commitment to diversity, equal opportunities and anti-discriminatory practices.
• To undertake personal development necessary to ensure effective performance in the role.
• To participate in relevant and appropriate training and development as required.
• To demonstrate the David Allen values of ambition, professionalism, knowledge, integrity, and respect in the work you do and during your appointment.
Person Specification
Below are some of the skills, knowledge and experience which are required for this post.
(E) Essential (D) Desirable
Education / Qualifications
Marketing/events/communications degree or similar. (D)
Relevant qualifications in marketing. (D)
Skills/ Knowledge/ Experience
Hands on experience of full marketing mix. (E)
Experience managing website and social media content. (E)
Experience creating design briefs for printed marketing material such as
brochures, adverts and branded merchandise. (E)
Marketing experience in business services. (D)
Experience organising events from initial booking to final event and event review. (D)
Proven experience of managing sponsorship and partnership relations. (D)
Excellent copywriting skills. (E)
Aesthetics; a critical eye for detail, creativity, and visualisation for branding. (E)
Personal Behaviours & Qualities
Excellent communication and interpersonal skills. Able to build strong relationships. (E)
First class organisational skills with the ability to manage multiple projects at once. (E)
Strong teamwork skills. (E)
Approachable, a people person who is respectful of others and their ideas. (E)
Positive can-do attitude. (E)
Ability to demonstrate behaviours and expectations consistent with the
David Allen values of ambition, professionalism, knowledge, integrity, and respect. (E)
General
Able to attend a few weekend and evening events per year. (E)
Method of working
The David Allen Group expects all staff to work effectively, both as individuals and as part of a team, delivering high quality services and support to clients and staff. In doing so, the company expects all staff to display all of the core competencies as defined in the performance and development appraisal arrangements and to conduct themselves in a manner which befits their professional status and responsibilities.
Public relations
Considerable importance is attached to the role the business plays in its various communities.
It therefore follows that all staff are expected to work to maintain and develop these relationships at every opportunity by positively promoting the work of the business and the role it can play in supporting the aims of its stakeholders.
This job description is a guide to the work the post holder will be required to undertake. In consultation with the post holder, it may be amended from time to time by the line manager to meet changing circumstances or business needs. Specific targets and objectives will be agreed with the post holder and will be reviewed regularly as part of the performance management arrangements.
To Apply
If you think this sounds the ideal job for you, then please send your CV along with a summary of why you are suitable for the role, and your current salary (or salary expectations) to recruitment@david-allen.co.uk.
Please note that the closing date for all applications is 4pm on 22 July 2024.
We plan to hold first interviews during the week commencing 5 August 2024.
If you apply from outside Cumbria, please include details of your relocation plans.
