The secrets of a successful exporter

Playdale Playgrounds only began exporting in 2009 and now sells to 49 countries. MD Barry Leahey explains how they did it.

The company manufactures outdoor playground equipment at Haverthwaite, near Ulverston, and sells its products across the globe.

It has been so successful at exporting that it was selected as one of the Department for International Trade’s ‘Export Champions’ while Managing Director Barry Leahey received the MBE last year for ‘Services to UK trade and investment and exports’.

In this podcast, Barry outlines why Playdale started exporting, how they selected target markets and overcame obstacles, and who they turned to for help.

He also offers tips and advice for first-time exporters.

The Chamber’s Cumbria Business Growth Hub provides a wealth of assistance to new and existing exporters, whatever their size or sector.

To find out more click here or call 0844 257 84 50.