Capitalising on the Purple Pound

We explore how businesses can cater for the 13m people in the UK who have a disability. They represent a market worth £249bn a year.

In this podcast Julia Walker, of Lake District Mobility, talks about practical steps that businesses can take to make themselves more attractive to disabled customers and their families.

Chamber Business Solutions is running a training day, ‘Collecting the Purple Pound’ at Newton Rigg, Penrith, on February 21st, 2019, when Alice Loader, of Alice Associates, will set out how to harness the spending power of disabled customers. Places cost £95 plus VAT for Chamber members or £145 plus VAT for non-members. Email catherynn@cumbriachamber.co.uk

Web resources:

Visit England guide to making your business accessible

Access for All accessibility training for staff

Changing Places disabled toilets

Disability Confident scheme

Shaw Trust website accessibility audit

Building/grounds access audits

Recite Me software for people with accessibility needs