Website and Ecommerce

a. Develop and implement an effective Ecommerce strategy that focuses on growth while maintaining the tone and brand of the business;

b. Oversee the management of CRM systems and email marketing platforms to drive customer loyalty while ensuring GDPR compliance;

c. Maintain and optimise the company website, including SEO, content, and image updates;

d. Leverage SEO best practices to enhance organic traffic and reinforce the brands messaging;

e. Review user experience on key areas of the website to maximise conversions and reduce basket abandonment and bounce rates;

f. Oversee the maintenance of product pages through effective digital merchandising and consistent messaging paying particular attention to detail;

g. Lead website projects that introduce customer-focused functionality to improve user experience;

h. Reactivate and manage our international websites (currently dormant) aligning them with overseas marketing objectives.

Social Media Oversight

a. Own and execute a multi-platform social media calendar identifying key dates and working ahead of time to create imaginative and engaging content;

b. Be creative whilst keeping the brand tone and appearance consistent;

c. Supervise social media execution, including paid and organic content, by internal staff or agencies;

d. Provide technical expertise for creating and uploading content, such as reels and videos;

e. Monitor, analyse, and report on social media performance.

Digital Marketing & Analytics

a. Identify growth opportunities within the digital marketing plan to meet business objectives;

b. Oversee email marketing campaigns, PPC, and Google/Facebook advertising;

c. Use analytics tools (e.g. GA4) to measure performance, optimise conversation rates and guide strategy;

Team Leadership

a. Manage and motivate the Sales and Marketing team, fostering collaboration and professional growth;

b. Collaborate with internal teams to enhance the Ecommerce platform and improve online functionality;

c. Coordinate with HR on hiring, training, and performance evaluations;

d. To provide support and cover as and when required;

Sales Optimisation

a. Drive online sales through improved conversion rates, upselling, and A/B testing;

b. Collaborate with internal teams on seasonal and promotional campaigns to maximise sales;

c. Effectively launch new products and campaigns across digital platforms.

Brand Development

a. Maintain a consistent brand image across all channels;

b. Build partnerships to increase brand visibility and growth;

c. Protect and promote the registered trademarks.

Reporting & Budgeting

a. Create and manage the digital marketing budget in collaboration with Finance;

b. Report regularly to the Directors on progress, sales performance and departmental achievements.